Introduction

Focus Factor is a trusted name in the world of brain supplements and cognitive wellness. But like many successful product brands, they saw an opportunity to go further — to create a digital space that keeps users mentally sharp, not just physically healthy. That’s where we came in: to help build an app that supports brain health through daily engagement and interactive features.

Problem

Their existing mobile app wasn’t really doing justice to the brand. It was basic, had very little interactivity, and users weren’t sticking around. The experience felt flat — and it didn’t reflect what Focus Factor stood for: active, long-term cognitive wellness. On top of that, the app didn’t make it easy to discover or buy products. In short, it needed a serious upgrade — both in functionality and experience.

Solution

We rolled up our sleeves and rebuilt the app from the ground up — keeping the native stack with Swift and Kotlin, and adding a cross-platform game engine to power fun, bite-sized brain games. We also integrated Shopify directly into the app, so users could check out Focus Factor’s product range while staying in their wellness flow. The result? A much more vibrant, useful, and sticky experience.

Goals

Turn the app into something people would actually enjoy using every day.
Add brain games and activities that support memory, focus, and problem-solving.
Seamlessly connect to their Shopify store so users can shop without leaving the app.
Make sure the platform could grow and perform reliably across iOS and Android.

Technology stack

Firebase

Swift

Kotlin

How We Did It

Designed and integrated a set of casual brain games targeting different cognitive skills.
Used Firebase to handle login, real-time analytics, and daily push notifications.
Connected the Shopify backend to let users browse and buy supplements in-app.
Refined the user experience to ensure smooth transitions between games, content, and shopping.
Worked closely with the client’s team to reflect the brand's wellness-first vibe in every screen.

Results

Big jump in daily active users and session time — people stayed longer and came back more.
In-app product sales saw a boost thanks to better placement and timing of offers.
The app became more than a storefront — it became a tool people actually looked forward to using.
Users gave strong feedback about how fun and useful the new experience felt.

70%

Boost in user concentration session time

50%

Increase in daily engagement with brain-training exercises

Final Thoughts

With this relaunch, the Focus Factor app isn’t just an extension of the product line — it’s part of the product. It helps users stay sharp, feel good, and connect with the brand on a deeper level. Whether it’s a daily game or a quick supplement order, the app now supports cognitive wellness from multiple angles — and that’s a win for everyone.

Focus Factor – Making Brain Health a Daily Habit