App Marketing Services - Built to Grow, Designed for Results

Growth doesn’t happen by chance — it’s built with the right strategy. From ASO and SEO to smart content, paid campaigns, and performance tracking, we create a roadmap that fuels installs, boosts visibility, and drives real revenue.
At Lauruss Infotech, we don’t believe in cookie-cutter marketing. We analyze your app, your audience, and your competitors to design growth strategies that actually convert. Whether you’re launching your first app or scaling to millions of downloads, we help you stand out in crowded marketplaces.
Let’s fuel your digital presence with a strategy that lasts.

What Makes Our Growth Marketing Work?

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Search Engine Optimization (SEO)

Our SEO services are all about helping your business get noticed online. We make sure your website is easy to navigate and has content and meta tags that search engines love. With off-page SEO like link building and guest posts, we boost your site’s credibility. We also take care of technical SEO so your site loads quickly and works well on all devices. For local businesses, we focus on local SEO, optimizing your Google Business Profile and maps listing so nearby customers can find you easily. Our strategies have helped businesses move from rank 100 to #1 on Google.


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Search Engine Marketing (SEM)

Our SEM services help you grow sales without overspending. We run ads that fit your budget and are tailored to your business niche, so you reach the right audience at the right time. Whether it’s Google Ads, Bing, or YouTube, we design campaigns that connect you with real customers. We track every result and fine-tune for ROI, so your budget goes further and brings you more sales.


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SMO – Social Media Optimization

Our SMO services make your brand shine on social media. We optimize your profiles to look professional and consistent, and we handle everything — from captions and hashtags to trending keywords. Every post is created to match your niche, stand out against competitors, and connect with your audience. With this approach, your brand builds trust, grows visibility, and gets more meaningful engagement. With our approach, social media becomes a powerful tool to grow your business, boost sales, and keep you ahead of competitors.


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SMM – Social Media Marketing (Paid Ads)

Want to grow your business without breaking the bank? Our Social Media Marketing services make it possible. We run paid ads on Facebook, Instagram, YouTube, and LinkedIn that fit your budget and reach the people who are most likely to buy from you. From eye-catching ad designs to smart targeting and retargeting, we make sure every campaign delivers — more leads, more sales, and greater brand visibility. With our SMM services, your social media isn’t just for likes — it becomes a powerful tool to drive real business growth.


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Content Marketing – Value-Driven Engagement

Good content is more than just words on a page, it’s about starting a conversation with your audience. We create blog writing, guest posting, and storytelling to infographics, videos, and podcasts, that people actually enjoy and find useful. By sharing stories and ideas that matter, we keep your audience engaged while building trust in your brand. The goal is simple: give value first, and the results will follow naturally.


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Email Marketing & Automation

Our Email Marketing services are designed to do more than just engage customers—they’re built to drive sales. Through smart segmentation, personalized messaging, and automated drip campaigns, we deliver the right offer to the right audience at the perfect time. By analyzing performance metrics like opens, clicks, and conversions, we continually refine campaigns to maximize ROI. The result is higher customer retention, stronger loyalty, and a steady increase in sales growth.


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Web & CRO (Conversion Rate Optimization)

Our Web & CRO services are all about helping your business grow by turning clicks into customers. We craft landing pages that don’t just look good - they’re built to convert. Through A/B testing, we figure out what truly works for your audience, while smart UX improvements make the customer journey smooth and effortless. With data guiding every step, we keep refining and optimizing so that every visitor has a better experience, and you see more sales, stronger ROI, and real business growth.


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GEO - Generative Engine Optimization

Want your brand to show up in AI answers, not just blue links? We optimize your content so generative engines (Google AI Overviews, Bing Copilot, Chat assistants, Perplexity) can find, understand, and cite you. Using question-led structures, concise summaries, expert signals, and rich schema, we make your pages the source that gets surfaced in AI results—boosting visibility, credibility, and high-intent traffic.


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AEO – Answer Engine Optimization

Today, people don’t just search — they ask. Answer Engine Optimization ensures your brand is the one providing those answers. We craft content that’s direct, conversational, and structured so answer engines like Google, Bing, and voice assistants highlight your business first. By aligning with how people actually ask questions, AEO builds authority, trust, and visibility in the new search landscape.


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Analytics & Reporting

We help you understand how your marketing is really performing. By setting up Google Analytics and GA4, we track the key numbers that matter and provide monthly reports so you always know what’s working. We also keep an eye on your competitors and track your ROI closely, so you can spot opportunities, make smarter decisions, and get real results from every dollar you spend.

Technologies We Use

Google Search Console

Google Search
Console

Canva

Canva

Premier

Adobe Premiere
Pro

GA4

GA4

MOZ

MOZ

Salesforce

Salesforce

Ahrefs

Ahrefs

SEMrush

SEMrush

Apollo

Apollo

Why Choose Lauruss Infotech to
Fuel Your App’s Growth

End-to-End

Your Growth Becomes Our Mission

We don’t just run campaigns — we align with your goals. From installs to revenue, we treat your success as our own and build strategies that actually move the needle.

Analysis

We Plan Backed by Real Data

No guesswork. Every move is guided by performance metrics, user behavior, and market trends. If it doesn’t add measurable value, it doesn’t make the plan.

UI/UX

Design That Converts, Not Just Looks Good

Great apps don’t just look nice — they guide users naturally toward action. We refine designs, flows, and messaging so your users stay engaged and keep coming back.

Cross Platform

Visibility Everywhere Your Users Are

From ASO and SEO to paid ads and social content, we make sure your app shows up where it matters most — and turns attention into downloads.

Integrations

Testing Campaigns Like Real Users React

We don’t push campaigns blindly. We A/B test creatives, keywords, and funnels across devices and platforms, ensuring what we launch actually resonates with your audience.

Security

We’re With You Beyond the First Spike

It’s not just about downloads — it’s about retention and revenue. We stick around to optimize, scale, and adapt as your audience and market evolve.

Stay Ahead in Health &
Fitness Tech

Case Study Teasers

Flat Tummy App Image
Flat Tummy
Flat Tummy is one of the most recognized names in women’s wellness across North America.
View Flat Tummy
VirtueLife App Image
VirtueLife
VirtueLife was created to solve a real challenge faced by physiotherapists and their patients — how to make sure home exercises are actually done between appointments.
View VirtueLife
30 Day Fitness App Image
30 Day Fitness
When we first started working on 30 Day Fitness back in 2015, we noticed something: most fitness apps were trying to do too much.
View 30 Day Fitness
Global Presence

Code Beyond Borders.
Wellness Beyond Limits.

From the USA to Canada, and beyond — our reach is global, but our focus stays personal. We collaborate seamlessly across time zones to deliver high-performance health & fitness tech solutions without limits.

World Map
Canada Canada Flag
How does SEO work?
SEO helps your website rank higher in search engines like Google, making it easier for potential customers to find you. By optimizing content, structure, keywords, and backlinks, SEO drives targeted organic traffic to your site. This not only increases visibility but also helps generate leads, boost engagement, and grow sales. In today’s competitive digital landscape, effective SEO is a key strategy for building brand authority, attracting the right audience, and increasing revenue.
What is App Store Optimization (ASO) and why does it matter?
App Store Optimization (ASO) is the process of optimizing your app’s listing in app stores like Google Play and the Apple App Store to improve visibility, attract more users, and drive downloads. ASO matters because higher visibility in search results and app store categories directly leads to more downloads, better user engagement, and increased revenue.
What does PPC stand for?
PPC (Pay-Per-Click) is a digital advertising model where you pay only when someone clicks on your ad. At Lauruss Infotech, we manage PPC campaigns tailored to your budget and business goals, ensuring you get the maximum return on investment. Our team optimizes ads, targets the right audience, and monitors performance so that every dollar spent drives qualified traffic, leads, and sales for your business.
What are the services of digital marketing?
Digital marketing encompasses a variety of strategies to help businesses grow online. Key services include SEO, content marketing, SMO, SMM, email marketing, PPC (Pay-Per-Click), and influencer marketing. Additionally, Advanced strategies like GEO-targeting and AEO help improve visibility, engagement, and conversions. Together, these services allow businesses to reach the right audience, drive traffic, and boost sales effectively.
What are the benefits of content marketing?
It helps you build brand authority, engage your audience, drive organic traffic, and nurture leads over time—so it directly supports growing your business and connecting with the right customers.
What is the difference between inbound and outbound content?
Inbound content attracts users naturally through blogs, social media, and SEO, while outbound content reaches users through ads, cold emails, and direct campaigns.
What is AEO and GEO in digital marketing?
AEO helps your content appear as the trusted response in answer engines like Google Featured Snippets, Bing, and voice assistants, boosting authority and visibility. GEO ensures your content is recognized and cited by AI-driven platforms such as Google AI Overviews, Bing Copilot, and other generative engines. Together, AEO and GEO put your brand at the forefront of both traditional search and AI-powered results, maximizing reach and relevance.
What is the difference between SEO and GEO?
SEO (Search Engine Optimization) helps your website rank higher in search engines, increasing visibility and attracting traffic from global or local audiences. GEO (Generative Engine Optimization), on the other hand, focuses on optimizing your content so it appears in AI-driven results such as Google AI Overviews, Bing Copilot, and other generative engines. While SEO makes you visible in traditional search listings, GEO positions your brand as the trusted source in AI-generated answers. Using both together ensures maximum visibility across search engines and generative platforms.
Does Lauruss Infotech provide email marketing services?
Yes, Lauruss Infotech helps businesses run effective email marketing campaigns that not only inform but also engage your audience. From creating eye-catching designs and personalized messages to segmenting your contacts for better targeting, our email strategies aim to increase opens, clicks, and conversions, ultimately helping your business grow.
What is the difference between SEO and SEM?
SEO is all about boosting your website’s visibility through organic search results, helping your site attract traffic without paid ads. SEM goes further by using paid campaigns alongside SEO to appear at the top of search results instantly. This approach is ideal for businesses that want faster visibility and targeted reach in addition to long-term organic growth.