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Built to Grow, Designed for Results

Every successful app starts with a great idea — but growth takes more than luck. It takes strategy, data, and consistent execution.
At Lauruss Infotech, we help brands and startups turn their mobile apps into growth engines. Our team builds complete app marketing strategies that blend ASO, SEO, content marketing, paid ads, and analytics to drive visibility, installs, and long-term engagement.
Whether you’re launching your first app or scaling to millions of downloads, we’ll help you stand out in crowded marketplaces — with a plan that’s built to last.
Let’s Talk About Your App

What Makes Our Growth Marketing Work?

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Search Engine Optimization (SEO)

  • We don’t just chase rankings — we build visibility that converts.
  • Our SEO approach combines strong technical foundations with meaningful content and credible backlinks.
  • We make your website easy to navigate, optimize every title and meta tag, and ensure pages load fast across all devices.
  • Beyond on-page SEO, we boost authority through guest posts and organic link building.
  • For local businesses, we manage your Google Business Profile, maps listing, and local citations so customers nearby can find you effortlessly.
  • Our proven process has helped brands jump from rank 100 to the top of Google for their most competitive keywords.

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    Search Engine Marketing (SEM)

  • Smart advertising means spending less and earning more.
  • Our SEM experts design targeted campaigns that attract the right audience without wasting your budget.
  • Whether it’s Google Ads, Bing, or YouTube, every campaign is crafted around your goals — leads, sales, or brand awareness.
  • We test continuously, track conversions, and fine-tune for maximum ROI, ensuring every rupee or dollar works harder for you.

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    SMO – Social Media Optimization

  • Your brand’s first impression often starts on social media.
  • We make sure your profiles tell your story — consistently and professionally.
  • From creative captions and trending hashtags to engaging visuals, we help your content stand out.
  • Each post is designed to build trust, boost visibility, and start real conversations.
  • With an optimized social presence, your business not only gains followers but also earns credibility and loyal customers.

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    SMM – Social Media Marketing (Paid Ads)

  • Let your brand be where your audience already is.
  • We manage high-performing ad campaigns across Facebook, Instagram, LinkedIn, and YouTube.
  • Our creative team designs scroll-stopping visuals, while our strategists fine-tune targeting to reach buyers — not just browsers.
  • From awareness to remarketing, every campaign is built for measurable outcomes: more leads, higher conversions, and better ROI.

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    Content Marketing – Value-Driven Engagement

  • Good content doesn’t sell — it helps.
  • We create blogs, videos, podcasts, infographics, and storytelling pieces that educate and inspire your audience.
  • Each piece is crafted with a clear intent: to give value first.
  • When people trust your brand, conversions follow naturally.
  • With a consistent content strategy, we help you become the go-to source in your industry.

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    Email Marketing & Automation

  • Email isn’t old-fashioned — it’s powerful when done right.
  • We segment your audience, personalize every message, and set up automation that sends the right offer at the right time.
  • Our drip campaigns nurture relationships, re-engage inactive users, and boost sales effortlessly.
  • We track open rates, clicks, and conversions to continuously optimize performance and maximize ROI.

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    Web & CRO (Conversion Rate Optimization)

  • Design attracts attention; conversion keeps it.
  • We build landing pages and websites that are fast, intuitive, and built to convert.
  • Through A/B testing, heatmaps, and UX improvements, we uncover what truly engages your audience.
  • Our CRO process turns casual visitors into customers — helping your business grow through data-driven design.

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    GEO - Generative Engine Optimization

  • Search is evolving — users now discover answers through AI.
  • We make sure your brand shows up inside AI-generated results from Google Overviews, Bing Copilot, ChatGPT, and Perplexity.
  • By structuring your content with clear Q&A formats, expert insights, and schema markup, we help generative engines recognize and cite your brand as a trusted source.
  • It’s the next step beyond traditional SEO — and we’re already helping clients adapt.

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    AEO – Answer Engine Optimization

  • People don’t just search anymore — they ask.
  • Our AEO strategies ensure your content gives the exact answers people (and search engines) are looking for.
  • We craft direct, conversational, and structured responses so your brand is featured in voice searches and answer snippets.
  • It’s about being the brand that not only ranks — but responds.

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    Analytics & Reporting

  • We believe in transparent results, not assumptions.
  • With Google Analytics (GA4), Search Console, and competitor tracking, we measure what truly matters — traffic quality, conversion rate, and ROI.
  • You’ll receive monthly insights that show what’s working, what needs attention, and where to scale next.
  • Every number tells a story — and we make sure it’s one of growth.

    • Technologies We Use

    Google Search Console

    Google Search
    Console

    Canva

    Canva

    Premier

    Adobe Premiere
    Pro

    GA4

    GA4

    MOZ

    MOZ

    Salesforce

    Salesforce

    Ahrefs

    Ahrefs

    SEMrush

    SEMrush

    Apollo

    Apollo

    Why Choose Lauruss Infotech to
    Fuel Your App’s Growth

    End-to-End

    Your Growth Becomes Our Mission

    We don’t just run campaigns — we align with your goals. From installs to revenue, we treat your success as our own and build strategies that actually move the needle.

    Analysis

    We Plan Backed by Real Data

    No guesswork. Every move is guided by performance metrics, user behavior, and market trends. If it doesn’t add measurable value, it doesn’t make the plan.

    UI/UX

    Design That Converts, Not Just Looks Good

    Great apps don’t just look nice — they guide users naturally toward action. We refine designs, flows, and messaging so your users stay engaged and keep coming back.

    Cross Platform

    Visibility Everywhere Your Users Are

    From ASO and SEO to paid ads and social content, we make sure your app shows up where it matters most — and turns attention into downloads.

    Integrations

    Testing Campaigns Like Real Users React

    We don’t push campaigns blindly. We A/B test creatives, keywords, and funnels across devices and platforms, ensuring what we launch actually resonates with your audience.

    Security

    We’re With You Beyond the First Spike

    It’s not just about downloads — it’s about retention and revenue. We stick around to optimize, scale, and adapt as your audience and market evolve.

    Stay Ahead in Health &
    Fitness Tech

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    Case Study Teasers

    Flat Tummy App Image
    Flat Tummy
    Flat Tummy is one of the most recognized names in women’s wellness across North America.
    View Flat Tummy
    VirtueLife App Image
    VirtueLife
    VirtueLife was created to solve a real challenge faced by physiotherapists and their patients — how to make sure home exercises are actually done between appointments.
    View VirtueLife
    30 Day Fitness App Image
    30 Day Fitness
    When we first started working on 30 Day Fitness back in 2015, we noticed something: most fitness apps were trying to do too much.
    View 30 Day Fitness
    View More
    Global Presence

    Code Beyond Borders.
    Wellness Beyond Limits.

    From the USA to Canada, and beyond — our reach is global, but our focus stays personal. We collaborate seamlessly across time zones to deliver high-performance health & fitness tech solutions without limits.

    World Map
    Canada Canada Flag
    How does SEO work?
    SEO helps your website rank higher in search engines like Google, making it easier for potential customers to find you. By optimizing content, structure, keywords, and backlinks, SEO drives targeted organic traffic to your site. This not only increases visibility but also helps generate leads, boost engagement, and grow sales. In today’s competitive digital landscape, effective SEO is a key strategy for building brand authority, attracting the right audience, and increasing revenue.
    What is App Store Optimization (ASO) and why does it matter?
    App Store Optimization (ASO) is the process of optimizing your app’s listing in app stores like Google Play and the Apple App Store to improve visibility, attract more users, and drive downloads. ASO matters because higher visibility in search results and app store categories directly leads to more downloads, better user engagement, and increased revenue.
    What does PPC stand for?
    PPC (Pay-Per-Click) is a digital advertising model where you pay only when someone clicks on your ad. At Lauruss Infotech, we manage PPC campaigns tailored to your budget and business goals, ensuring you get the maximum return on investment. Our team optimizes ads, targets the right audience, and monitors performance so that every dollar spent drives qualified traffic, leads, and sales for your business.
    What are the services of digital marketing?
    Digital marketing encompasses a variety of strategies to help businesses grow online. Key services include SEO, content marketing, SMO, SMM, email marketing, PPC (Pay-Per-Click), and influencer marketing. Additionally, Advanced strategies like GEO-targeting and AEO help improve visibility, engagement, and conversions. Together, these services allow businesses to reach the right audience, drive traffic, and boost sales effectively.
    What are the benefits of content marketing?
    It helps you build brand authority, engage your audience, drive organic traffic, and nurture leads over time—so it directly supports growing your business and connecting with the right customers.
    What is the difference between inbound and outbound content?
    Inbound content attracts users naturally through blogs, social media, and SEO, while outbound content reaches users through ads, cold emails, and direct campaigns.
    What is AEO and GEO in digital marketing?
    AEO helps your content appear as the trusted response in answer engines like Google Featured Snippets, Bing, and voice assistants, boosting authority and visibility. GEO ensures your content is recognized and cited by AI-driven platforms such as Google AI Overviews, Bing Copilot, and other generative engines. Together, AEO and GEO put your brand at the forefront of both traditional search and AI-powered results, maximizing reach and relevance.
    What is the difference between SEO and GEO?
    SEO (Search Engine Optimization) helps your website rank higher in search engines, increasing visibility and attracting traffic from global or local audiences. GEO (Generative Engine Optimization), on the other hand, focuses on optimizing your content so it appears in AI-driven results such as Google AI Overviews, Bing Copilot, and other generative engines. While SEO makes you visible in traditional search listings, GEO positions your brand as the trusted source in AI-generated answers. Using both together ensures maximum visibility across search engines and generative platforms.
    Does Lauruss Infotech provide email marketing services?
    Yes, Lauruss Infotech helps businesses run effective email marketing campaigns that not only inform but also engage your audience. From creating eye-catching designs and personalized messages to segmenting your contacts for better targeting, our email strategies aim to increase opens, clicks, and conversions, ultimately helping your business grow.
    What is the difference between SEO and SEM?
    SEO is all about boosting your website’s visibility through organic search results, helping your site attract traffic without paid ads. SEM goes further by using paid campaigns alongside SEO to appear at the top of search results instantly. This approach is ideal for businesses that want faster visibility and targeted reach in addition to long-term organic growth.