WearNKD (Nkd Underwear & Apparel) is a confidence, comfort, and sophistication-driven brand. Famous for its intricately designed lingerie and basics, the brand wished to provide its consumers with more than gorgeous products — it wished to provide an online experience as sleek and refined as its lines.
While WearNKD had already made a mark with its premium designs, its digital store didn’t fully capture the brand’s identity. The shopping journey wasn’t as fluid as it needed to be, especially on mobile. Customers often found it difficult to browse collections or move quickly from product discovery to purchase. This gap meant that the brand’s digital presence didn’t reflect the same elegance that defined its lingerie.
We designed an online store that places the WearNKD brand at the center of every interaction. The new experience is clean, minimal, and inviting — allowing the lingerie to take the spotlight. From curated collections to streamlined checkout, every touchpoint was built to mirror the brand’s promise: confidence through comfort and style.
Shopify
Designed a sleek, modern interface that reflects WearNKD’s aesthetic.
Optimized for mobile so customers can browse and shop with ease.
Introduced intuitive navigation and smart filters to help shoppers find what they want quickly.
Integrated a secure and seamless payment process.
Added analytics to help the brand understand customer behavior and preferences.
Boost in outfit satisfaction
Increase in repeat wears per week
Conclusion For WearNKD, the goal of opening an online store was to create a digital environment that felt as opulent and unique as their merchandise, not just to sell lingerie. The brand now provides a full experience that honors femininity, self-assurance, and comfort in every encounter rather than just lingerie.
